Social Networking Goes Mobile

A study showed the steady increase in consumers using mobile devices to access social networks. This one comes from Ground Truth, a mobile media measurement firm, which found that social network activity accounts for 60% of the time spent on the mobile Internet. Another study from Ruder Finn found that on average Americans spend 2.7 hours per day using the mobile Internet, with 91% using it for social purposes. Breaking down the usage patterns, 62% use the mobile Internet to send or receive instant messages, 58% email, and 45% post comments on social networks. Meanwhile 43% said the use mobile Internet to "connect to people on social networking sites."



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by ClickFire Admin 05.27.2010

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