ClickFire Media To Co-Host Social Media Week Panel On Facebook Strategy

Social Media Week is less than two weeks away. ClickFire Media has organized a panel for Social Media Week Chicago on Facebook Strategy.

Date: Wednesday September 21
Time: 11:00AM-01:00PM
Where: Tribal DDB Offices, 200 East Randolph Street, Chicago, IL
RSVP today here.
This panel will also be livestreamed on our site. Stay tuned for details. 

Panel Topic: “MY FACEBOOK PAGE NEEDS A STRATEGY? 
As a brand have you ever wondered how often you should engage with your Facebook fans, why your followers are not retweeting you on Twitter, or why your brand Tumblr isn’t as strong as your competitors’? This panel will address strategic planning, tools and tips for social channels and all the cool things you can do past wall postings to effectively engage your consumer online.”

Speakers/Panelists:

Peter Corbett - Founder/President, Click 3X/ClickFire Media (intro)

Having enjoyed a remarkable career as an advertising agency creative and commercial director, Peter Corbett founded Click 3X in 1993. In 1995, Peter founded Media Circus (later renamed IllusionFusion!) one of the first interactive companies. 1997 brought yet another innovative company to fruition when Peter co-founded Sound Lounge, a company that has since become one of the pre-eminent audio post production companies in the country. Peter’s awards include several Cannes Lions, Clios and The Crystal Apple Award from the City of New York for his contributions to the film industry.  In 2007 Peter supervised the launch of ClickFire Media, which he continues to manage.

Kendra Bracken-Ferguson- Digital Brand Architects:  Moderator

There is a reason Kendra Bracken-Ferguson, DBA’s Managing Director, was named Mobile Marketer’s “Mobile Women to Watch in 2010.”

She helped create one of the first Cingular and MySpace mobile music studios, before “mobile social networking” as a term was part of our vernacular and went on to become the youngest Vice President at Fleishman-Hillard New York, one of the largest PR agencies in the world, where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology.

Before co-founding DBA, she worked with one of the largest American fashion design houses to launch its first dedicated global social media department, navigating brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space from the US to Japan. There, she implemented some of the most noteworthy influencer campaigns across multiple brands.

Jennifer Winberg - Senior Digital Marketing Strategist, Click 3X/ClickFire Media

Prior to joining ClickFire Media, Winberg worked for a digital advertising company in Los Angeles, focusing on social media and digital strategy for large CPG brands and retailers. While there, she developed an extensive database of blogger contacts for unique sponsored campaigns. Many of her campaigns were featured in Shopper Marketing Magazine. Before that,
she also spent time working in marketing and public relations. Winberg holds a bachelor’s degree in radio, TV and film from the University of North Texas.

Myles Kleeger, General Manager Buddy Media

Myles brings 14 years of experience in the advertising, media and digital marketing industries to Buddy Media, where he oversees the company’s largest strategic brand client relationships.

Prior to joining Buddy Media, Myles built and ran the digital marketing practice at the Kaplan Thaler Group (division of Publicis), where he oversaw all digital advertising, promotional and social media efforts for a wide range of clients including Procter & Gamble, Wendy’s, Continental Airlines and Aflac, and he won several industry awards in the process, including two Webby Awards in 2010.

Prior to Kaplan Thaler Group, Myles was the SVP, GM of Alloy Media & Marketing, a full service promotional and digital marketing agency, which was named the 2004 Agency of the Year by PROMO magazine. Myles was born and raised in Long Island, NY and now lives in Westchester, NY with his wife and daughter. Myles earned his B.A. in Public Policy at Duke University, and his M.B.A. in Finance from the NYU Stern School of Business.

Cliff Torng, Vice President of Marketing, Tiger Logic

A lifelong science fiction fan, Cliff has followed the tenant “to explore strange new worlds . . . to boldly go where no one has gone before.” to the furthest extent.

After earning both a BA and MBA from Cornell University, Cliff honed his advertising/marketing chops with Grey Advertising, working on General Foods and P&G brands. Cliff helped introduce fiber (via Post Fruit & Fibre cereal) before the prevention of colon cancer and reducing cholesterol became mainstream concepts, and introduced canola oil to American cooking during a time when shortening was still the preferred medium for frying chicken and fish.

In Fall of 1991, Cliff set out to China on behalf of Saatchi & Saatchi Advertising, to help the advertising giant open the first foreign ad agency offices in Guangzhou, Shanghai and Beijing. Over the next five years, Cliff helped launch 22 new products (along the way, convincing Chinese consumers that, yes, dandruff is indeed a big social issue) and helped build Saatchi &
Saatchi into the largest legal, tax-paying agency of the time.

In 1996, Cliff joined Nike, where, thru a variety of marketing leadership roles, he was instrumental in creating and executing the key strategies that helped take Nike Soccer from a $40 million business to a multi-billion dollar business in just a few years. Cliff was also instrumental in the launch of new concepts including NikeID, Nike Free, Nike Shox, Nike SPARQ, NKE6.0, Jordan Interactive Television (JiTV) and the Nike Air Zoom cricket shoe series (done to help the brand gain credibility in the India market place).

After 13 years at Nike, Cliff decided to try his hand at helping a traditional bricks & mortar video rental chain stave off the new ways to deliver video content (he failed) and embarked on a brief sojourn in the world of fashion as the SVP US Marketing and Advertising with Polo Ralph Lauren, supporting their visionary digital strategies.

Today, Cliff is the VP of Markeing at TigerLogic, looking for ways to integrate and bridge expanding digital universes, and with Postano™, is introducing one of the first platforms designed to help marketers extract maximum reach and impact from their
social and digital marketing efforts.

Jim Marcus, Senior Vice President, Director of Communication Innovation at Tribal DDB

Jim brings more than 20 years experience in the advertising industry. He is currently the Director of Communication Innovation at Tribal DDB where he develops actionable insights into new communication behaviors and technologies, models and disciplines for a wide variety of brands. 

Prior to joining Tribal, Jim spent six years working as a creative director at Ogilvy. He also worked as a creative director at Digital Kitchen and Arnold Worldwide.

Jim is also a well-acclaimed recording artist, musician and performer.

by admin 09.08.2011

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