Upon Request: A glossary of terms

Comments

For us at ClickFire Media, the difference between a traditional campaign and an interactive one is about delivery. You have to be able to deliver a successful interactive experience, and that is pretty simple- if people are using the site, it is successful, if they aren’t then it is a failure. That delivery is any set of things that you want the consumer to be able to do- a transaction, download a coupon, watch a film, trade, inform, etc.

That said, we’ve broken out a set of terms for general interactive processes that will help to deliver an interactive site that works for your brand.

Click here to download some interactive terms.

by Connor Swegle 09.30.2008