Social Media Redux: Changing The World

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Both Continuum Crew and eMarketer have published studies that suggest Baby Boomers of the 1950's are warming up to social media, becoming increasingly a digitally networked generation. This trend provides important opportunities for marketers.com. However, many critics argue that Boomers are not entirely hooked but only experimenting in the social networking world. Recent studies suggest otherwise, in fact, Deloitte late last year found that 46% of Boomers maintain at least one social networking profile. Anderson Analytics also discovered that Boomers who use social networks are twice as likely, according to, to purchase products online than those who do not. Social Media is here to stay and is great to know that boomers are finally hopping on the bandwagon.

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by ClickFire Admin 05.24.2010