New Social Networking Stats

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The new national survey from Arbitron and Edison Research, The Infinite Dial 2010, provides a selection of metric insights into the use and users of social networking, online radio, MP3 players, Wi-Fi, Broadband, mobile phones, and television.

The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago.

The new study reveals that consumer use of social networking sites is not just a youth phenomenon. Personal profile pages are maintained by:

* 78% of teens
* 77% of 18 to 24s
* 65% of 25 to 34s
* 51% 35 to 44s

The study also shows that 30% of Americans age 12 and older, who have a profile on at least one social networking Web site, use those sites "several times a day" compared with only 18% one year ago.
Bill Rose, Senior Vice President of Marketing, Arbitron Inc "The use of social networking sites has expanded beyond younger consumers, with substantial numbers of Americans over the age of 35 now using social media."
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by ClickFire Admin 04.23.2010