Internet Ad-Spending Surpasses Magazines

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ZenithOptimedia reports that for the first time ever marketers spent more on Internet advertising than in Magazines.
The Interactive Advertising Bureau and PricewaterhouseCoopers reported that search ads posted a slight rise from 2008, comprising 47 percent of all Internet ad spending. Display ad spending rose a similar amount, while digital video ads climbed 38 percent. Revenues for online classifieds and e-mail advertising plummeted.
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by ClickFire Admin 04.27.2010