Did Social Media Kill The Email?

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One survey from Prompt Communications, a digital PR consultancy, found that Facebook now ranks above email as a communication tool, used by 96% of respondents versus 93% for text messaging and 91% for email. Social media is exciting a lot of interest as a marketing and advertising channel in view of its unique qualities of engagement. And of course the burgeoning new medium has enthusiastic advocates. But like every other new medium on the way up brings the idea that some other medium is "dead" or "dying" as a result. But hold on to your domain name because email can not die. It continues to enjoy dominance in high-importance communications, marketing communications received via email might be perceived as more credible or relevant than messages received in the context of social networks. Therefore even if the frequency of email continues to fall, it is still an important medium in business. Colleagues are more prone to communicating to their boss via email than a more popular and checked site such as Facebook to keep their relationship formal and professional. Via La EMAIL!


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by ClickFire Admin 05.27.2010