Facebook Beats “Click Fraud” Case (Sort Of)

Comments

In a mixed ruling in a click fraud lawsuit, U.S. District Court Judge Jeremy Fogel in San Jose, Calif. has held that marketers can sue Facebook for allegedly charging them for "invalid" clicks, but not for "fraudulent" ones.
In the decision, issued Thursday, Fogel tentatively agreed with Facebook that a disclaimer in its ad contract protects it from liability for fraudulent clicks generated by third parties -- such as clicks generated by an advertiser's competitors. But Fogel also ruled that the disclaimer was ambiguous regarding Facebook's liability for its own errors in counting clicks.
Facebook Scores Partial Victory In Click Fraud Case

by ClickFire Admin 04.27.2010