Dr. Martens 50th Anniversary Digital Campaign

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To celebrate their 50th anniversary, the iconic shoe brand teamed up with 10 artist including N.A.S.A., Buraka Som Sistema and my personal faves The Noisettes to cover classic pop songs.
"We wanted to celebrate the brand's heritage, but [also] champion its contemporary relevance and look to the brand's future," said Tom Phillips, creative director at Exposure in New York, which crafted the campaign. "Music is inherently linked to the brand. It's always been worn and adopted by musicians throughout its history."
Above is The Noisettes video for their cover of "Ever Fallen In Love With Someone You Shouldn't've". Head over to Dr. Martens.com to see the other artist videos, photos, and behind the scenes goodies.

by ClickFire Admin 04.25.2010