Blog / Ideas & Insights
An Intro to Google+ Business Pages
Yesterday, Google Plus finally opened up its social media site to businesses. After taking a look around, there’s definitely a lot of great features. However, there are a few concerns.
1. G+ currently only allows for one admin at the moment.
This is probably the biggest concern. For an organization, company, small business, brand, etc, its best if social media is integrated throughout the entire company. Having only one admin means this person is responsible for posting, monitoring and replying to everything on the page.
2. There are no analytics/stats.
Facebook, Linkedin, Youtube, Twitter all have insights and statistiscs built into their respected social platform. Google Plus currently does not. This is a huge missed opportunity seeing that Google Plus has access to more data about its users since they could tie it in with Google search, gmail, Google reader, etc.
3. No clear distinction between following and +1 for pages
Maybe, it’s just too new. We haven’t spent enough time with the new pages, but it seems unclear why there needs to be a +1 and followers tab. The followers tab provides a lot of use, since the page admin can see who added us to their circles. Then, we can add them into the page’s respected circles. The +1 button, on the otherhand, is anonymous and I have no way of knowing who these people are. Let alone, know what type of content I should be targeting to them.
4. Lack of Notification
While the most minor, this has a lot of negative ramifications. With G+ user pages, there’s a big red box which notifies you if you have a new comment, +1, or if somebody added you to a circle. There’s currently none of that for pages.
by admin 11.08.2011
Click 3X Gets A New Look
We recently redesigned our front entrance way. See what our new glass display looks like. Great work Joanna and Claude!
by admin 11.01.2011
What Does An Ad Agency Really Look Like (Infographic)?
Curious what a real ad agency looks like? We found this great infographic by the folks at The Big Orange Slide. Check it out.
by admin 10.28.2011
Click 3X Tests Out Postano
For the past couple of weeks, we have been testing out a new content curation platform, called Postano. Postano allows individuals and brands to aggregate all their social media content and RSS feeds into one customizable site. It can aggregate content from Facebook profile pages, Facebook fan pages, Twitter, Youtube channels, RSS feeds (any blog), Google News and Tumblr blogs. Users can also customize the look of their Postano (font, text colors, header, scroll bar) as well as how the content is displayed on the page, by featuring top posts and hiding others from the main display.
This allows everyone to see what an individual or brand is posting online in one centralized location. Users can also search through postanos by photos, links, videos and keywords.
Interested in creating your own Postano? View this short, one minute video demo, which shows how to set up a custom Postano.
View Click 3X/ClickFireMedia’s Postano at www.clickfiremedia.com/newsfeed. Or directly on our Facebook page.
by admin 10.20.2011
Guinea Pig “Experts” Dig The New GEICO Spot
Here at Click 3X, we are thrilled that our work is held in high regard with Guinea Pig Nation. A bit confused? We’ll explain. We recently stumbled across this blog post from “Guinea Pig Nation,” which talks in depth about the guinea pigs in the new TV spot we worked on with The Martin Agency and their client, GEICO.
In case you haven’t seen the spot, it features a newly retired guy trying to come up with seemingly outrageous ways to save money. So, he teaches his guinea pigs to row a tiny boat to power his home computer. Watch the extended Web video here.
by admin 10.13.2011
A Tribute To Steve Jobs
“The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.” -President Barack Obama
From the first Mac computer in 1984 to the launch of the iPad2 and iPhone 4S, Steve Jobs has had a profound impact on technology. From the now-characteristic minimalist design to his approach on useability, Jobs was a true American visionary, creative genius and tech innovator.
It wasn’t just all the revolutionary Apple products that he created over the course of four decades. His legacy also lies in his captivating speeches, approach towards design and useability and his unrelenting passion and devotion for perfecting his craft.
He was an inspiration to so many. His legacy will certainly live on. I’ll leave you with this now-famous Steve Jobs quote.
“Your time is limited. Don’t waste it living someone else’s life.” — Steve Jobs.
by admin 10.06.2011
Click 3X’s Brian Scibinico Creates Music For MIXX Awards
Sounds Like Click’s Emmy Award-winning Composer and Sound Designer/Mixer Brian Scibinico recently created several pieces of original music for the IAB MIXX Awards, the all-star interactive awards event. The tracks will debut at the Oct. 4 ceremony, and are a deft mixture of modern electronic and classical music.
The first piece, which accompanies the opening show graphics, is a two-minute, high-energy track featuring a massive breakbeat, intense staccato violins, soaring horns, and bubbly acid lines. Four additional one-minute pieces run during other parts of the ceremony. Each is sonically related to the opening piece, with the same sound palette, but with subtle modifications to perfectly accentuate the show’s moment.
The MIXX Awards are held during New York City’s Advertising week. The awards gala will be held at the Crowne Plaza Hotel- Times Square in New York City from 6-9p.m. on Monday.
by admin 09.29.2011
#SMWStrategy Panel (RECAP)
On Wednesday, we held a panel discussion on Facebook strategy. Panelists included ClickFire Media Digital Marketing Strategist Jennifer Winberg; Buddy Media General Manager and Webby Award-winner Myles Kleeger; SVP and Global Creative Director at Tribal DDB, Jim Marcus; and agency veteran and current TigerLogic VP of Marketing, Cliff Torng. DBA’s Managing Director Kendra Bracken-Ferguson will moderate the panel. The panel was part of Social Media Week-Chicago. Here’s some tweetable nuggets from our panel.
by admin 09.22.2011
You’re Invited! ClickFire Media Hosts Webinar
Interested in creating more buzz, traction and compelling content for your Facebook page? ClickFire Media is hosting a free webinar on Wednesday September 21 at 12 p.m. EST/11 a.m. CST about social media strategy. Tune in at www.clickfiremedia.com/socialmediaweek.
by admin 09.16.2011
ClickFire Media To Co-Host Social Media Week Panel On Facebook Strategy
Social Media Week is less than two weeks away. ClickFire Media has organized a panel for Social Media Week Chicago on Facebook Strategy.
Date: Wednesday September 21
Time: 11:00AM-01:00PM
Where: Tribal DDB Offices, 200 East Randolph Street, Chicago, IL
RSVP today here.
This panel will also be livestreamed on our site. Stay tuned for details.
Panel Topic: “MY FACEBOOK PAGE NEEDS A STRATEGY?
As a brand have you ever wondered how often you should engage with your Facebook fans, why your followers are not retweeting you on Twitter, or why your brand Tumblr isn’t as strong as your competitors’? This panel will address strategic planning, tools and tips for social channels and all the cool things you can do past wall postings to effectively engage your consumer online.”
Speakers/Panelists:
Peter Corbett - Founder/President, Click 3X/ClickFire Media (intro)
Having enjoyed a remarkable career as an advertising agency creative and commercial director, Peter Corbett founded Click 3X in 1993. In 1995, Peter founded Media Circus (later renamed IllusionFusion!) one of the first interactive companies. 1997 brought yet another innovative company to fruition when Peter co-founded Sound Lounge, a company that has since become one of the pre-eminent audio post production companies in the country. Peter’s awards include several Cannes Lions, Clios and The Crystal Apple Award from the City of New York for his contributions to the film industry. In 2007 Peter supervised the launch of ClickFire Media, which he continues to manage.
Kendra Bracken-Ferguson- Digital Brand Architects: Moderator
There is a reason Kendra Bracken-Ferguson, DBA’s Managing Director, was named Mobile Marketer’s “Mobile Women to Watch in 2010.”
She helped create one of the first Cingular and MySpace mobile music studios, before “mobile social networking” as a term was part of our vernacular and went on to become the youngest Vice President at Fleishman-Hillard New York, one of the largest PR agencies in the world, where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology.
Before co-founding DBA, she worked with one of the largest American fashion design houses to launch its first dedicated global social media department, navigating brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space from the US to Japan. There, she implemented some of the most noteworthy influencer campaigns across multiple brands.
Jennifer Winberg - Senior Digital Marketing Strategist, Click 3X/ClickFire Media
Prior to joining ClickFire Media, Winberg worked for a digital advertising company in Los Angeles, focusing on social media and digital strategy for large CPG brands and retailers. While there, she developed an extensive database of blogger contacts for unique sponsored campaigns. Many of her campaigns were featured in Shopper Marketing Magazine. Before that,
she also spent time working in marketing and public relations. Winberg holds a bachelor’s degree in radio, TV and film from the University of North Texas.
Myles Kleeger, General Manager Buddy Media
Myles brings 14 years of experience in the advertising, media and digital marketing industries to Buddy Media, where he oversees the company’s largest strategic brand client relationships.
Prior to joining Buddy Media, Myles built and ran the digital marketing practice at the Kaplan Thaler Group (division of Publicis), where he oversaw all digital advertising, promotional and social media efforts for a wide range of clients including Procter & Gamble, Wendy’s, Continental Airlines and Aflac, and he won several industry awards in the process, including two Webby Awards in 2010.
Prior to Kaplan Thaler Group, Myles was the SVP, GM of Alloy Media & Marketing, a full service promotional and digital marketing agency, which was named the 2004 Agency of the Year by PROMO magazine. Myles was born and raised in Long Island, NY and now lives in Westchester, NY with his wife and daughter. Myles earned his B.A. in Public Policy at Duke University, and his M.B.A. in Finance from the NYU Stern School of Business.
Cliff Torng, Vice President of Marketing, Tiger Logic
A lifelong science fiction fan, Cliff has followed the tenant “to explore strange new worlds . . . to boldly go where no one has gone before.” to the furthest extent.
After earning both a BA and MBA from Cornell University, Cliff honed his advertising/marketing chops with Grey Advertising, working on General Foods and P&G brands. Cliff helped introduce fiber (via Post Fruit & Fibre cereal) before the prevention of colon cancer and reducing cholesterol became mainstream concepts, and introduced canola oil to American cooking during a time when shortening was still the preferred medium for frying chicken and fish.
In Fall of 1991, Cliff set out to China on behalf of Saatchi & Saatchi Advertising, to help the advertising giant open the first foreign ad agency offices in Guangzhou, Shanghai and Beijing. Over the next five years, Cliff helped launch 22 new products (along the way, convincing Chinese consumers that, yes, dandruff is indeed a big social issue) and helped build Saatchi &
Saatchi into the largest legal, tax-paying agency of the time.
In 1996, Cliff joined Nike, where, thru a variety of marketing leadership roles, he was instrumental in creating and executing the key strategies that helped take Nike Soccer from a $40 million business to a multi-billion dollar business in just a few years. Cliff was also instrumental in the launch of new concepts including NikeID, Nike Free, Nike Shox, Nike SPARQ, NKE6.0, Jordan Interactive Television (JiTV) and the Nike Air Zoom cricket shoe series (done to help the brand gain credibility in the India market place).
After 13 years at Nike, Cliff decided to try his hand at helping a traditional bricks & mortar video rental chain stave off the new ways to deliver video content (he failed) and embarked on a brief sojourn in the world of fashion as the SVP US Marketing and Advertising with Polo Ralph Lauren, supporting their visionary digital strategies.
Today, Cliff is the VP of Markeing at TigerLogic, looking for ways to integrate and bridge expanding digital universes, and with Postano™, is introducing one of the first platforms designed to help marketers extract maximum reach and impact from their
social and digital marketing efforts.
Jim Marcus, Senior Vice President, Director of Communication Innovation at Tribal DDB
Jim brings more than 20 years experience in the advertising industry. He is currently the Director of Communication Innovation at Tribal DDB where he develops actionable insights into new communication behaviors and technologies, models and disciplines for a wide variety of brands.
Prior to joining Tribal, Jim spent six years working as a creative director at Ogilvy. He also worked as a creative director at Digital Kitchen and Arnold Worldwide.
Jim is also a well-acclaimed recording artist, musician and performer.
by admin 09.08.2011
Battle of the Smartphones. Who’s Winning?
According to eMarketer, there are now more 90 million smartphone users in the U.S. (38% penetration), and this number is expected to nearly double by 2015. Recently, eMarketer looked at how the most popular smartphones stacked up. As could be expected, iPhones and Android phones make up just under 60% of the total smartphone market.
Source: eMarketer
by admin 08.31.2011
Is This The Greatest Twitter Customer Service Story?
Most people tweet random things on Twitter at least from time to time. Most times, we don’t expect more than a couple of people to read it, and likely no one will respond.
So, stories like this one, from Peter Shankman, a well-known speaker, entrepreneur and angel investor, are extraordinarily rare. Shankman tweeted last week (presumably as a joke) that he was hungry and really wanted a steak from Morton’s Steakhouse.
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Now for most people, it would end there. Or, maybe a few people would tweet him about their favorite steakhouse or how much they also love Mortons.
Not in this case, Morton’s Steakhouse, who is actively listening and talking with its customers on Twitter, saw Shankman’s tweet. They sprung into action. They got clearance from corporate and prepared a full-on steak dinner for Shankman, and then met him outside the Newark Airport. Now, this goes above and beyond, but illustrates a few key points about how brands can actively use Twitter.
1. Active Listening
There is no reason why brands should not be monitoring what’s being said about them online. It’s essentially a mini free focus group. Pay attention to sentiment and what product(s) or service(s) they seem to be most inclined to tweet about. Then, join the conversation. Mortons would have never been able to pull off this PR stunt if they didn’t have an active Twitter presence.
2. Surprise and Delight Your Customers
Mortons didn’t have to supply a steak dinner to an unsuspecting Peter Shankman at the Newark airport, but they did anyway. Despite this obviously being a PR stunt and Peter Shankman having over 100,000 followers, it’s still a way of surprising people when they least expect it and exceeding their expectations.
Even a small gesture, such as Zappos expedited shipping, is a form of surprising and delighting customers. This small gestures, when used strategically, end up building more loyal brand advocates in the long run.
by admin 08.24.2011
SXSW PanelPicker Voting Is In Full Swing!
SXSW may be seven months away, but the PanelPicker is already in full swing. This year, ClickFire Media has submitted two panels for the 2012 SXSW Interactive conference. We are asking for your help. If you want to hear us speak, please vote for either of our panels (and/or leave a comment) from now until Friday, September 2nd.
Panel 1: Demystifying VFX Techniques for Interactive Experiences
The technology and thinking behind filmmaking has been evolving since the art form has existed. The techniques taught for filmmaking have traditionally been done with only the film media in mind. More recently, interactive applications like video games, apps, and websites have risen in prominence as a visual storytelling medium, but while influenced by film, the techniques for their creation have evolved independently. Instead, it should be about merging the two worlds to create cinematic interactive experiences. Instead of just talking about these VFX techniques, we will demonstrate many of these VFX effects during our talk with the help of our green screen. These techniques include video compositing into live rendering 3D set pieces for browser based web experiences, real-time live action match moving and controlling stop motion sets with a mouse.
Panel 2: The Agency Playground: How To Play Nice With Others?
At SXSW, you’ll be sitting next, talking to, having drinks with brand marketers, agency folks, startup founders, freelancers, etc. For one week, we manage to all play nice. Then, we go back and collaborate relatively freely within our office and clients. But when asked to collaborate with other agencies, things can go downhill quickly. In an open conversation, we’ll outline ways to cut the tension, play nice and even get new business.
Do either of these panels sound interesting? Then swing on over the SXSW PanelPicker selection to cast your vote. ClickFire Media will thank you!
by admin 08.17.2011
Click 3X Spotlight: Five Questions With Dave Rogers
1. When did you start working here?
August 2009
2. What’s your favorite thing about working at Click 3X?
Every person at Click 3X is their own special kind of crazy.
3. What’s your favorite project that you have worked on since you have been here? Why?
The Rude Boy music video for Rihanna was a lot of fun to work on. Great collaboration, great teamwork, and a really cool looking finished product.
4. Who is your favorite cartoon character?
Donad Duck. I admire his ability to never wear pants.
5. If you could have one superpower, what would it be and why?
Time Travel. I could redo or skip any moment. Also, I could know the lottery numbers every single time.
by admin 08.12.2011
ClickFire Media Featured On FWA Site
After winning back-to-back mobile FWA awards, ClickFire Media was also featured in an interview on the FWA site. FWA editor Rob Ford interviewed Nick Agderian, Creative Director, Andrew Hess, Art Director and
Matthew DeSimone, Senior Interactive Producer about their experiences working on both the Man V. Food Challenge and GEICO Brostache apps as well as they turn to for creative inspiration. Read the full article here.
by admin 08.11.2011
Click 3X Spotlight: Five Questions With Assistant Editor Erin McCaffrey
1. When did you start working here?
May 2011
2. What’s your favorite thing about working at Click 3X?
My favorite thing about working here are the people. The happy hours are also fantastic.
3. What’s your favorite project that you have worked on since you have been here? Why?
Choosing a favorite project? It would be as difficult as choosing a favorite star in the sky. Why would I ever feel the need to, when I get the opportunity to work on great projects everyday?
4. Who is your favorite cartoon character?
Bart Simpson. Why, you ask? Eat my shorts.
5. If you could have one superpower, what would it be and why?
I’d like to move, think, and react at a superhuman speed. (aka the Flash).
by admin 08.05.2011
The Great Big Jennie-O NYC Turkey Burger Giveaway Recap
Find out more about the Switch to Turkey shoot here.
by admin 08.02.2011
Click 3X Spotlight: Senior Art Director Miguel Hernández
1. When did you start working here?
Freelancing since 2009, full time as of April 2011
2. What’s your favorite thing about working at Click 3X?
The energy and creative flow from the full time staff coupled with the freelance pool provides a great environment to thrive in. The free beer on tap is pretty amazing as well.
3. What’s your favorite project that you have worked on since you have been here? Why?
We recently produced a promo package and ID spot for Nicktoons launching the latest season of Power Rangers. We had the opportunity to take a relatively stale and cheesy looking brand and make them look like ROCKSTARS! From the shoot (thanks Ders) to post (thanks Jeremy, Theo, 3D dept., Rogers, Morrison and Finney), the job looked and felt great. Kudos to the Click 3X team for killing it and Nick for being great clients, we even got to keep some of the weapons from the shoot, which we use around the studio every once in a while to settle disputes.
4. Who is your favorite cartoon character?
Daffy Duck. We share the same substance abuse problems.
5. If you could have one superpower, what would it be and why?
Break wind that smells like fresh BBQ…I mean who doesn’t like the smell of fresh BBQ?
by admin 07.29.2011
Click 3X Spotlight: Five Questions With Head of Sales Trevor King
1. When did you start working here?
August 2006
2. What’s your favorite thing about working at Click 3X?
The people first. And, then the proximity to the F train
3. What’s your favorite project that you have worked on since you have been here? Why?
Getting people to come to our happy hours, two times a month.
4. Who is your favorite cartoon character?
Scooby Doo. Because of Rut Ro.
5. If you could have one superpower, what would it be and why?
Flying. So, I could stop taking cabs.
by admin 07.22.2011
Five Tips To Get More Out Of Google Plus
By: Jessica Malnik
Unless you have been living under a rock for the past month, you have probably heard something about Google’s latest attempt to break into the social media space. After failed launches with Wave and Buzz, it looks like the third time may be the charm for the search engine giant. Google Plus is taking the early adopter circuit by storm, and now has close to 18 million users. The odds of it taking off and becoming a real Facebook, Twitter and Linkedin contender are becoming stronger everyday. We’ve compiled five tips to help you navigate G+.
1. Fill out your Google Profile Completely.
Your G+ profile will likely be the first thing that shows up when people search your name. Take advantage of this to the fullest by completely filling out your Google profile with specific keywords, a thorough description and links to your other social profiles, blogs and sites. Not only will your other G+ users know more about you, but everyone on Google will too.
2. Organize Your “Circles” From The Get-Go
Unlike Twitter and Facebook, G+ is adding people at an alarming rate. While technically still in beta, it’s up to 18 million users and that number continues to grow. Adding people to circles early on will only make it easier to organize and declutter your feed.
3. Read all the Google Cheat Sheets
There is a lot of great advice circulating through the inter-webs already. Many of the users, myself included, have been adding advice, tips and tricks to a massive crowdsourced Google doc.
However, if you don’t want to wade through pages and pages of information, there is also this cheatsheet infographic.
4. Test out Google Hangouts
Google Hangouts may be the breakout feature for G+. It’s a multi-person, free video chat feature. Several journalists have already used it to do some pretty creative things, including KOMU-TV, the NBC affiliate in mid-Missouri, broadcasting a Google+ Hangout on-air (see image above).
The potential uses don’t stop there. The uses for marketers and advertisers go well beyond yet another broadcast medium. It has the potential to be a great focus group and customer service channel tool.
5. Beware of the “G+ Expert!”
Lastly, there’s a disturbing trend that is starting to appear. It’s not a new phenomenon. It happens everytime a new social media site appears. It’s the rise of the “expert.” Or, ninja, guru, jedi or whatever they are calling themselves these days. It’s a load of crap.
G+ has been around for about a month. There’s no way anyone can be a credible expert in that period of time. Chances are they are just out to make a quick buck through their “5 ways to make millions from G+ seminar.” Be on guard, and realize that everyone is pretty much on an equal playing field here.
by admin 07.20.2011
ClickFire Media Spotlight: Five Questions With Senior Digital Marketing Strategist Jennifer Winberg
1. When did you start working here?
May 2011
2. What’s your favorite thing about working at Click 3X?
The people. There is this saying “A company is only as good as the talent that it holds.” I have met amazing people with such talented skills. It is such a collaborative, creative environment and I really enjoy that.
3. What’s your favorite project that you have worked on since you have been here? Why?
Right now I am working on a lot of new business proposals. So it has been really fun doing the research to prepare. It’s an opportunity to learn something new everyday.
4. Who is your favorite cartoon character?
Bobby from Bobby’s World. I appreciated his sense of adventure and imagination. Also, his mom kind of reminded me of my mom. You could tell she loved her kid for his creativity, but his antics always kind of drove her crazy. haha!
5. If you could have one superpower, what would it be and why?
Transformation. Because then I could just transform into whatever superhero power I wanted for that moment, right?
by admin 07.15.2011
Chow Down On The Man V. Food Challenge App
The Travel Channel and Scripps Network challenged ClickFire Media to build an engaging, free and easy-to-use mobile game application for their popular show, Man v. Food. The app, which runs on both the iPhone and Android platforms, also has several special features including video clips from the hit TV show, voice activation within the gameplay, and in-app purchasing.
CFM Senior Interactive Producer Matt DeSimone describes the process of developing the app from start to finish in this short video.
by admin 07.12.2011
Click 3X Spotlight: Five Questions With Managing Director/Partner Jason Mayo
1. When did you start working here?
June 4th, 2001
2. What’s your favorite thing about working at Click 3X?
Definitely the people and the culture. I’ve never felt so comfortable in a working environment in all my life, with the exception of maybe Wendy’s when I was 16. That was awesome. I think when people have the freedom to express themselves, that’s when the best creative tends to reveal itself. We are always trying to nurture that side of the Click 3X culture and it shows.
3. What’s your favorite project that you have worked on since you have been here? Why?
That’s a tough one. It’s like asking me which of my kids is cuter. I don’t actually gauge my love of a project on the level of creativity but rather my experience. I think there are three criteria from which I could judge. One is the creative and if it gets my juices flowing and the team’s juices flowing. It’s actually more important for me to try and funnel great creative projects through to my artists than it is for me. Two is the client experience. I have great respect for my clients and their experience here is extremely important to me; how happy they are at the end of a project is the only metric I pay attention to. Three is the money. Big budgets equals happy business owner. Anyone that tells you different is full of shit. So yeah, I can’t choose.
4. Who is your favorite cartoon character?
This is a pretty stupid question but if you insist, I would have to say Woody Woodpecker. That dude was a badass. The Charlie Sheen of his generation. Just laughing in everyone’s face and shit. Badass MoFo Woodpecker.
5. If you could have one superpower, what would it be and why?
Another stupid question but I am human, so I have thought about it. I love comic books and I haven’t ever seen someone that has the power to make kids do what they are told. I have two daughters that basically ignore what I tell them to do. I would like to be able to combat this and defeat them. Also, Xray vision is cool. That would make my morning commute more interesting.
by admin 07.07.2011
Click 3X Produces Mini Video Blog Series For Studio Daily
PromaxBDA: The Conference 2011, the event of the year for entertainment marketing professionals happened last week. Fresh off of creating the design package for the awards show, Click 3X live-blogged the event exclusively for Studio Daily.
The first of two installments started with Creative Director Ders Hallgren and Sr. Art Director Miguel Hernandez offering up an inside look at their NYC studio before they head off to their home away from home at the conference, as well as a sneak peek at their creative process for the awards show design package.
See the full video blog post on Studio Daily here.
Click 3X then wrapped up the series with a video summarizing the Promax BDA Conference and awards.
View the full video blog post here.
by admin 07.05.2011
Click 3X’s Trevor King Recaps Cannes Lions
Watch this short, one-minute video to see some of the things Click 3X’s Head of Sales Trevor King learned during his week in Cannes.
by admin 06.27.2011
Entertainment Spotlight: Five Questions With Head of Sales John Levy
1. When did you start working here?
May 3rd 2010
2. What’s your favorite thing about working at Click 3X?
The people, hands down. Lots of great talent—not so much ego. The “team” really is a team, and they (we) all really care about the work (and the food).
3. What’s your favorite project that you have worked on since you have been here? Why?
Probably Power Rangers for Nickelodeon. I enjoyed being on the shoot (and on the roof of the hotel). The work is also beautiful.
4. Who is your favorite cartoon character?
Bugs Bunny. Because he’s friggin’ Bugs Bunny.
5. If you could have one superpower, what would it be and why?
I would fly. Do I really need to say why?
by admin 06.24.2011
Entertainment Spotlight: Five Questions With Creative Director Ders Hallgren
1. When did you start working here?
April 2010
2. What’s your favorite thing about working at Click 3X?
My coworkers are some of the funniest and most talented people in the biz.
3. What’s your favorite project that you have worked on since you have been here? Why?
Power Rangers…covered in glitter and shot on Phantom. Need I say more?
4. Who is your favorite cartoon character?
Daffy Duck. Because he’s such a wise-ass, and he bounces on his head when he laughs.
5. If you could have one superpower, what would it be and why?
Invisibility would be so great. Just to be able to mess with people.
by admin 06.20.2011
Day 2: Highlights From The 140 Conference (#140Conf)
Unlike many social media conferences, the #140conf, which took place in New York City on June 15-16, takes a slightly different approach. While a good chunk of the conference is filled with marketing-related content, Jeff Pulver, the conference organizer, opened up the conference to anyone and everyone. Because of this, you get listen to sessions from mom bloggers, dad bloggers, support groups on Twitter and yes, even Chuck Norris fans and a community of sneaker lovers. It’s often times marketers can learn just as much from how ordinary community members are using social media as from a marketer talking about their brand.
Here’s some tweetable nuggets from day two of the conference, courtesy of Storify.
by admin 06.16.2011
Day 1: Highlights From The 140 Conference (#140Conf)
Unlike many social media conferences, the #140conf, which took place in New York City on June 15-16, takes a slightly different approach. While a good chunk of the conference is about marketing, Jeff Pulver, the conference organizer, opened up the conference to anyone and everyone. Because of this, you get to listen to sessions from mom bloggers, dad bloggers, support groups on Twitter and yes, even Chuck Norris fans. It’s often times marketers can learn just as much from how ordinary community members are using social media as from a marketer talking about their brand.
Here’s some tweetable nuggets from day one of the conference, courtesy of Storify.
by admin 06.16.2011
ClickFire Media’s Bruce Ginsberg Heads To Las Vegas For Licensing Expo
With more than 18,000 attendees from over 98 countries, the Licensing Expo in Las Vegas, Nevada will be the place to be on June 14-16.
Thousands of licensing companies, marketers, wholesale distributors, promotional strategists and brand owners will attend the expo in the Mandalay Bay Convention Center. ClickFire Media ‘s Bruce Ginsberg, who has more than two decades of experience as a marketing consultant, will also be in attendance.
The Licensing Expo is widely known to be a trend-setter for marketers from coast-to-coast.
“It’s great place to see the latest innovative developments in marketing,” Bruce said. “I’m really looking forward to learning a few new things and seeing this firsthand.”
These developments come from both big brands in attendance, such as Mattel, Wiley Publishing and Hasbro, as well as some of the smaller companies, who also attend the show.
As always, Bruce is looking forward to meeting many people at the expo. If you will be at the expo Tuesday, Wednesday or Thursday, please don’t hesitate to send Bruce an email at bginsberg@click3x.com or give him a call at 914-420-8482.
by admin 06.13.2011