Click’s Facebook App for Stride “Change Your Flavor, Change Your Life”

by ClickFire Admin 08.31.2010

“Silly Social Stunts Propel Stride”

AdWeek talks to Gary Osifchin, the marketing director on Stride gum, about Stride’s new Facebook app “Change Your Flavor, Change Your Life,” created by Click 3X.

http://www.adweek.com/aw/content_display/news/strategy/e3i84260d4301c885f9b9542c2dbfd8bc3f

http://apps.facebook.com/changeyourflavor/

Ready. Click. Fire - Click Launches New Sites

by ClickFire Admin 05.12.2010

Fresh off developing a non-stop succession of high-end work in both the interactive and broadcast spaces, sister brands ClickFire Media and Click 3X Entertainment have turned their attention internally, spearheading individual site redesigns to better showcase their constant flow of standout projects.

ClickFire Media executed the architecture, development, and design to highlight the studio’s position as a leader in the interactive realm, whose extensive portfolio includes top-notch projects and Webby-nominated work. Recent examples include a complete redesign of FordUrban, Ford Motor Company’s site for the African-American community; an interactive site launching LG’s Netcast; a fast-moving hybrid of Twitter and Google maps that connects a global network of cigar aficionados via their tweets; and an online haunted house populated with animated hotdogs to promote Party City’s lineup of Halloween costumes.

Click 3X’s Entertainment site presents an entirely new way to experience the studio’s high quality content, including a custom commercial for Walmart’s Mad Style line, finished via Nickelodeon Advertising; an action-packed promo for “A Nightmare on Elm Street” on MTV, and a promo for Discovery’s “Construction Intervention.”

Both sites share a hallmark of the brands’ creations: easy to navigate and useful for visitors, both share the ability to create a personalized shareable playlist. Visit both at http://www.clickfiremedia.com and http://www.click3x.com/entertainment - drag any work to the ‘playlist’ box to start your own personalized playlist functionality.

ClickFire Media Wins IAC Award and Nominated for Webby

by ClickFire Admin 04.23.2010

E.P. Carrillo site wins the 2010 IAC Award for Outstanding Achievement in Internet Advertising. ClickFire collaborated with ad agency DeVito/Verdi and their client, E.P. Carrillo Cigar Company to combine Twitter and Google Maps. A case study of the site was recently featured in The New York Times.

House of Halloweenie’s website for Party City has also been nominated for a Webby Award. Working with agency Zimmerman, ClickFire Media created an online haunted house populated by animated hot dogs in costume, Halloweenies, to promote Party City’s 2009 Halloween costumes.