The Big Idea

 
Friday Fun Stuff: JJ Abrams, ever heard of him?  Yeah, the guy who did Felicity AND STAR TREK.
Luckily, projects and clients come along who are AWESOME
Neat Right? http://www.turncoatpolitics.org
Rumor has it that JJ Abrams is a HUGE fan of Star Trek. Has been forever. So what happens when you mix a great filmmaker, a great film franchise, and hot young talent? A weekend in Southern France. Oh yeah, right. Well you also get a movie that some people have called the best since the Wrath of Kahn. That kind of review might not be enough to get millions of 17 year-olds out, so they put hot girl Zoe Saldana and hot man Chris Pine in a film with a load of explosions, effects, and time travel. NAILED IT!

Coming off of the Sundays Work, we teamed up with Seyi Peter-Thomas and Matt Jablin over at MTV, and Paramount on an integrated interruption promotion campaign for Star Trek. We blitzed the viewer, cutting into promos for Asher Roth, The Hills, and other key MTV Programs with original film effects to transition into Star Trek trailers. All of the effects were design, composited, and edited by Click 3X with Mark Szumski as creative director. Check out a few of our favorites. NOW. And then go buy tickets.