Megamind has taken over the box office and we're happy to say we helped. A story about a supervillian who must reverse roles and save the world from a superhero bent on destroying it, this brilliant 3D animated movie has emerged as a huge hit for DreamWorks and Paramount. Staring an all-star cast of Will Ferrell, Tina Fey, Jona Hill, David Cross, and Brad Pitt, this film has a little something for everyone, a trademark of Dreamworks productions.
MTV- Megamind Remix "Who are You" by Click3x Entertainment from Click3x Entertainment on Vimeo.
DreamWorks, responsible for recent animated hits like Shrek, Monsters vs. Aliens, and How to Train a Dragon, always ensures that their films reach a broader demographic to be enjoyed by child and adult audiences. In order to spread the word far and wide MTV and Dreamworks decided to take a new approach to their TV spots, approaching us to create two :30 spots that can be summarized in one simple word, "Auto-Tune"
Auto-Tune, for the uninitiated, is a downloadable studio plug-in that can take a vocal and instantly nudge it onto the proper note or move it to the correct pitch. It's the closest thing to Photoshop for the human voice. This tool was to be the key to creating a catchy mega-hook that would stick with viewers. Knowing this, our team; lead by MTV Creative Director Matt Jablin, Click 3x Senior Editor Jeremy Baumann, and Click 3x Sound Designer / Composer Brian Scibinico, set about on an exciting process that allowed us to utilize all the weapons in our arsenal, from editorial, to animation, to our brand-new state of the art audio room.
MTV- Megamind Remix Revenge by Click3x Entertainment from Click3x Entertainment on Vimeo.
You can read about the process on our Portfolio page by clicking HERE
As expected, the spots were an instant hit! Our Vimeo and YouTube pages are blowing up and even "Antares Audio Technologies" the creators of the Auto-Tune software loved the spots so much they are talking about a application story for their web site.
If you haven't had enough of the videos after listing to them while reading this entire story, we even developed a fun RINGTONE so you can listen to the catchy tune every time your boss calls you or the kids need to be picked up from soccer practice.
Just make sure to turn off your phone when you catch the movie in theaters this month.