At the end of this month Nick Jr celebrates Dora the Explorer's 10th anniversary! Everyone is invited to the party so tune in for her "Big Birthday Adventure" a movie event that looks back on Dora's past adventures and friends.
Dora's Singalong! by Click3x from Adam Coleman on Vimeo.
Click3x Entertainment worked with Nick Jr to help promote the monumental event by creating a spot that shows Dora's popularity as well as a birthday themed affiliate end-page and three full frame transitions, trailer title cards, and tune-in tags. The spot featured a list of celebrities all singing along to a Dora Birthday song. We used confetti and birthday candle animations teamed with the Nick Jr brand to simultaneously represent the event while maintaining the Nickelodeon image. The promotion caters to all Dora fans, young and old while representing every aspect of the big day including the online web games associated with the movie.