Click 3X Gets A New Look
We recently redesigned our front entrance way. See what our new glass display looks like. Great work Joanna and Claude!
The Big Idea
Click 3X’s Brian Scibinico Creates Music For MIXX Awards
Sounds Like Click’s Emmy Award-winning Composer and Sound Designer/Mixer Brian Scibinico recently created several pieces of original music for the IAB MIXX Awards, the all-star interactive awards event. The tracks will debut at the Oct. 4 ceremony, and are a deft mixture of modern electronic and classical music.
The first piece, which accompanies the opening show graphics, is a two-minute, high-energy track featuring a massive breakbeat, intense staccato violins, soaring horns, and bubbly acid lines. Four additional one-minute pieces run during other parts of the ceremony. Each is sonically related to the opening piece, with the same sound palette, but with subtle modifications to perfectly accentuate the show’s moment.
The MIXX Awards are held during New York City’s Advertising week. The awards gala will be held at the Crowne Plaza Hotel- Times Square in New York City from 6-9p.m. on Monday.
SXSW PanelPicker Voting Is In Full Swing!
SXSW may be seven months away, but the PanelPicker is already in full swing. This year, ClickFire Media has submitted two panels for the 2012 SXSW Interactive conference. We are asking for your help. If you want to hear us speak, please vote for either of our panels (and/or leave a comment) from now until Friday, September 2nd.
The technology and thinking behind filmmaking has been evolving since the art form has existed. The techniques taught for filmmaking have traditionally been done with only the film media in mind. More recently, interactive applications like video games, apps, and websites have risen in prominence as a visual storytelling medium, but while influenced by film, the techniques for their creation have evolved independently. Instead, it should be about merging the two worlds to create cinematic interactive experiences. Instead of just talking about these VFX techniques, we will demonstrate many of these VFX effects during our talk with the help of our green screen. These techniques include video compositing into live rendering 3D set pieces for browser based web experiences, real-time live action match moving and controlling stop motion sets with a mouse.
At SXSW, you'll be sitting next, talking to, having drinks with brand marketers, agency folks, startup founders, freelancers, etc. For one week, we manage to all play nice. Then, we go back and collaborate relatively freely within our office and clients. But when asked to collaborate with other agencies, things can go downhill quickly. In an open conversation, we'll outline ways to cut the tension, play nice and even get new business.
Do either of these panels sound interesting? Then swing on over the SXSW PanelPicker selection to cast your vote. ClickFire Media will thank you!
SXSW may be seven months away, but the PanelPicker is already in full swing. This year, ClickFire Media has submitted two panels for the 2012 SXSW Interactive conference. We are asking for your help. If you want to hear us speak, please vote for either of our panels (and/or leave a comment) from now until Friday, September 2nd.
Panel 1: Demystifying VFX Techniques for Interactive Experiences
The technology and thinking behind filmmaking has been evolving since the art form has existed. The techniques taught for filmmaking have traditionally been done with only the film media in mind. More recently, interactive applications like video games, apps, and websites have risen in prominence as a visual storytelling medium, but while influenced by film, the techniques for their creation have evolved independently. Instead, it should be about merging the two worlds to create cinematic interactive experiences. Instead of just talking about these VFX techniques, we will demonstrate many of these VFX effects during our talk with the help of our green screen. These techniques include video compositing into live rendering 3D set pieces for browser based web experiences, real-time live action match moving and controlling stop motion sets with a mouse.
Panel 2: The Agency Playground: How To Play Nice With Others?
At SXSW, you'll be sitting next, talking to, having drinks with brand marketers, agency folks, startup founders, freelancers, etc. For one week, we manage to all play nice. Then, we go back and collaborate relatively freely within our office and clients. But when asked to collaborate with other agencies, things can go downhill quickly. In an open conversation, we'll outline ways to cut the tension, play nice and even get new business.
Do either of these panels sound interesting? Then swing on over the SXSW PanelPicker selection to cast your vote. ClickFire Media will thank you!